Dating industry news online
This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.e Harmony is another massive player, with 3 million users signed up.But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.
In partnership with Mintel, Global Dating Insights is offering the report at a special 20% discount, down from £1750 to £1400.This Valentine's Day, fewer singles searching for love are tethered to laptops or those other technological relics: desktops.Just as other industries have watched online traffic and business migrate from the Web to mobile devices, the dating industry has been rolling out apps that are connecting hearts, and breaking them, in surprising new ways and splintering an audience once captured almost exclusively by the goliaths of online dating."I see the industry breaking off into a billion different directions," says Marc Lesnick, founder of i Date, an annual trade show for the online dating industry.Members can constrain their interactions to the online space, or they can arrange a date to meet in person.
A great diversity of online dating services currently exists.
While statistics can be spun to make almost anything look good, I've tried to report just the basic facts.